BRANDING
RYSE - LIFESTYLE GROOMING
INTRODUCTION
Client
RYSE
Sector
Men's Grooming
Audience
B2C
RYSE is a dynamic men’s grooming brand founded by superstar Yash from the renowned KGF movie. It embodies a bold and direct approach to resonate with audiences, mirroring the charisma of the superstar. With a strong focus on confidence and modern masculinity, RYSE aims to establish itself as a go-to lifestyle grooming brand for men who want to look and feel their best. We were privileged to craft their brand identity, capturing the dynamic essence and captivating charisma of their brand image.
Challenge
To achieve the desired outcome, the project encompassed various stages of research, conceptualisation, design, and implementation. The initial phase involved an in-depth exploration of RYSE’s connection to Yash’s persona, its target audience of style-conscious men, and the competitive grooming and lifestyle market. This research helped in understanding the unique selling points of RYSE and identifying key differentiators to build a bold, celebrity-backed grooming brand that stands out in a crowded market.
RYSE BRANDING
To bring RYSE’s bold, celebrity-backed identity to life, we developed a dynamic visual identity system built around Yash’s commanding presence and confident aesthetic, translated into striking product packaging, campaign creatives, and marketing collateral. We designed a distinctive wordmark and colour palette that mirrors RYSE’s direct, no-nonsense approach to grooming, ensuring every touchpoint felt as bold as the brand’s namesake. Regular collaboration with the client ensured the final identity authentically captured RYSE’s charisma while remaining versatile across digital and retail packaging formats. The resulting brand experience has significantly elevated RYSE’s visibility and appeal among style-conscious men, driving strong engagement across social platforms and generating buzz around the brand’s celebrity association, ultimately establishing RYSE as a standout name in India’s competitive men’s grooming market.
