Notes on branding and websites
Practical advice from our work with businesses in India, the UAE and Southeast Asia. We write these for business owners who want to make better decisions about their brand and website, without the jargon.
Does your business need a rebrand? Seven signs worth taking seriously
The signs that a business has outgrown its brand, and how to choose between a full rebrand and a refresh. Read the article
Designing a website for a villa or holiday home? What guests look for before they book
What turns a villa website visit into a booking enquiry, with lessons from Nusantara Estates in Bali. Read the article
Branding a new sports league? What we learned from the Maharashtra Premier League
How to build a brand and a fan base for a league with no history yet. Read the article
Working with a branding agency in another country? Here is how it actually works
How brand and website projects run when the agency is in another city or country, from our work across India, the UAE and Bali. Read the article
How to name a restaurant, and what we learned naming Hapaa
What makes a restaurant name work, how to test it, and lessons from naming a Pan-Asian restaurant in Pune. Read the article
How to get your business recommended by ChatGPT and Google's AI answers
What makes AI tools more likely to find, understand and mention your business, from service pages and FAQs to reviews and Bing. Read the article
Branding a restaurant or cafe? What to get right before you open
Lessons from branding food and hospitality businesses in Pune, Mumbai and the UAE, from the name to the packaging. Read the article
What website maintenance includes, and does your business need it?
What looking after a website actually involves, what you can do yourself, and when to hand it over. Read the article
How to choose a branding agency, in Pune or anywhere else
What to ask before you hire anyone to build your brand: who does the work, how they start, what you get at the end, and what good answers sound like. Read the article
Logo or brand identity? What your business actually needs
The difference between the two, when a logo on its own is enough, and when a business needs the full identity. Read the article
How to redesign your website without losing your Google rankings
The checklist we follow so a new website keeps the traffic the old one earned. Read the article
Planning a new brand or website?
Tell us what you are working on. Book a call or send a short brief, and we will come back with how we would approach it.