Designing a website for a villa or holiday home? What guests look for before they book
Most villa guests find you through Instagram, a booking platform or a friend, then open your website to decide whether you are worth an enquiry. That visit is short. These are the things we have seen guests look for, including on the website we designed for Nusantara Estates, a group of private luxury villas in Bali.
By Saurabh Khatri, founder of The Brand Odyssey. 13 November 2026.
Photos that tell the truth, quickly
Guests want to see the actual rooms, the pool, the view from the bed and the path to the beach or the rice fields. Lead with your best wide shots, then show the details. Keep the photos large and fast to load on a phone, because that is where most people will look at them, often on patchy hotel or airport Wi-Fi.
Avoid stock images and heavy filters. If the photos look better than the villa, guests notice at check-in and say so in reviews.
One page for each villa
If you have more than one villa or room type, give each its own page with its own photos, number of bedrooms, how many guests it sleeps, amenities and a short description of what makes it different. For Nusantara Estates, we built the site so guests could browse each villa separately, with its imagery, amenities and location, before sending an enquiry.
Show where you are, honestly
A map, the distance to the nearest beach, town and airport, and a line on what the neighbourhood feels like will answer half the questions guests would otherwise email you. If the last stretch of road is narrow or the villa is up a hill, say so. Guests appreciate it, and it saves you awkward conversations later.
Make it easy to ask
- A clear enquiry or booking button on every villa page
- A short form that asks only for dates, number of guests and contact details
- A WhatsApp link, because many guests prefer to message
- A quick reply. An enquiry answered in an hour often becomes a booking, while one answered the next day often does not.
Be clear about rates and policies
You do not have to publish every rate, but guests should be able to tell roughly what a stay costs, what is included, and what the deposit and cancellation terms are. Vague pricing pushes people back to the booking platforms, where you pay commission.
Look like the stay, not like a template
A villa website is a promise about how the stay will feel. The fonts, colours and tone of the words should match the place: calm and private, lively and social, or rustic and close to nature. That is why we designed the brand identity and the website for Nusantara Estates together, so both carried the same feeling from the logo to the booking form.
Help guests find you on Google and AI tools
Many travellers now ask Google or ChatGPT for a private villa with a pool near a certain beach. A website with a page for each villa, clear facts about location and amenities, an FAQ and a Google Business Profile gives those tools something to work with. We have written more about this in how to get recommended by ChatGPT and Google's AI answers.
If you run villas or holiday homes in Bali, India, the UAE or elsewhere and want a website that brings in direct enquiries, see our website design work or read the Nusantara Estates case study.
Questions people ask us
Do villas need their own website if they are on booking platforms?
It helps a lot. Booking platforms bring visibility, but a good website builds trust, answers questions in your own words and brings direct enquiries without commission.
What should a villa website include?
Large, honest photos, a page for each villa, location details, amenities, rough rates and policies, and a simple way to enquire or book, including WhatsApp.
Can you design a villa website for a property outside India?
Yes. We designed the brand and website for Nusantara Estates in Bali, and work with clients in India, the UAE and Southeast Asia over video calls and shared links.
Running villas or holiday homes?
Tell us what you are working on. Book a call or send a short brief, and we will come back with how we would approach it.