Brand Identity & Website
MPL
INTRODUCTION
Client
MPL
Sector
Sports & Entertainment
Audience
B2C
Maharashtra Premier League (MPL) is inspired by the IPL of the BCCI and is Maharashtra’s ultimate white leather ball T20 professional cricket league. With a strong focus on building a passionate fan base and a distinct sporting identity, MPL aims to establish itself as the state’s premier cricketing spectacle. The project entailed spearheading the conceptualisation of their brand identity and handling all facets of their marketing, from concept to execution, across their inaugural season.
Challenge
To achieve the desired outcome, the project encompassed various stages of research, conceptualisation, design, and implementation. The initial phase involved an in-depth exploration of the league’s mission, vision, and values, as well as an analysis of the target audience and the competitive cricketing landscape. This research helped in understanding the unique selling points of MPL and identifying key differentiators to build excitement around a brand-new T20 league in a market already familiar with the IPL.
Content
To bring MPL’s brand identity to life, we developed a bold visual identity system, campaign creatives, and marketing collateral that captured the energy and passion of Maharashtra’s cricketing culture. We managed the league’s social media presence and marketing campaigns across its inaugural season, crafting content that engaged fans and built anticipation around every match. Regular collaboration with the organisers ensured the brand consistently reflected MPL’s identity as a professional, high-energy T20 league, from matchday graphics to player promotions.
Impact
The service we provided has had a significant impact on MPL’s inaugural season. By creating a bold and distinctive brand identity, we’ve elevated the league’s visibility and captured the imagination of Maharashtra’s cricket fans. Our social media strategy and content-led campaigns helped MPL amass an organic following of over 28,000 followers on Instagram, driving strong engagement around every match. The cohesive brand presentation across matchday graphics, player promotions, and marketing collateral effectively communicated MPL’s identity as a premier T20 league, fostering fan loyalty and excitement. Our collaboration has established MPL as a recognised name in Maharashtra’s cricketing landscape, culminating in heightened fan engagement, growing brand recall, and a successful inaugural season launch.
