BRANDING
Hapaa
INTRODUCTION
Client
Hapaa
Sector
Hospitality
Audience
B2C
Hapaa is a Pan-Asian restaurant and bar in Kalyani Nagar, Pune, and The Brand Odyssey led its brand identity from the ground up: from naming the brand to designing its full guest experience, excluding interiors. The name and its lotus-inspired mark needed to hold two ideas at once: sophisticated and a hint of naughty, taken one notch higher, while still working across everything from the menu to the matchboxes.
Challenge
The challenge was building a brand system flexible enough to cover an entire hospitality experience (logo, signage, packaging, stationery, apparel and later a standalone identity for the “Hapaa Red” event series) while keeping every touchpoint instantly recognisable as Hapaa. The name itself had to be distinctive, ownable and easy to say out loud, and the visual identity had to read as premium without losing the brand’s playful edge.
HAPAA
The Brand Odyssey developed the Hapaa name and its lotus-mark logo, then built out a complete brand identity (colour palette, typography, packaging, stationery, apron and merchandise mockups) along with a dedicated “Hapaa Red” sub-brand for the restaurant’s signature event nights. The identity has since been picked up across Pune’s food press, with features in Pune Mirror, Pune Times, UpperCrust, Hospibuz, HighApe and PuneNightlife, and a nomination for Best Pan-Asian at the Times Food & Nightlife Awards.
Impact
The identity we built for Hapaa has helped it become one of Pune’s most talked-about Pan-Asian openings, with coverage across Pune Mirror, Pune Times, UpperCrust, Hospibuz, HighApe and PuneNightlife, plus a nomination for Best Pan-Asian at the Times Food & Nightlife Awards. From the lotus-mark logo to packaging, stationery and the Hapaa Red event identity, the consistent system has made every touchpoint instantly recognisable and given the restaurant a strong, premium presence in Pune’s dining and nightlife scene.
OTHER PROJECTS
Impact
The identity we built for Hapaa has helped it become one of Pune’s most talked-about Pan-Asian openings, with coverage across Pune Mirror, Pune Times, UpperCrust, Hospibuz, HighApe and PuneNightlife, plus a nomination for Best Pan-Asian at the Times Food & Nightlife Awards. From the lotus-mark logo to packaging, stationery and the Hapaa Red event identity, the consistent system has made every touchpoint instantly recognisable and given the restaurant a strong, premium presence in Pune’s dining and nightlife scene.