Logo and brand identity design in Pune
The Brand Odyssey designs logos and full brand identities for businesses in Pune, across India and in the UAE. We work out what your business needs to say first, then design the name, logo, colours, fonts and rules that let you say it the same way everywhere. Every project is led by our founder, Saurabh Khatri, who has spent 18 years building brands in India, Southeast Asia and the UAE.
More than a logo
Most people come to us asking for a logo. What they usually need is a way to look like one business on a menu, a website, a delivery bag, an Instagram post and a shop sign. That is what a brand identity is. The logo is the part everyone notices, but it only holds up when the colours, fonts, images and tone around it have been decided too.
We see brand as a business decision before a creative one. So before anyone sketches, we want to know who you sell to, who you are up against, and what you want people to feel when they see your name. If you are not sure whether you need a logo or a full identity, our guide on logo vs brand identity explains the difference.
What we design
- A brand name and tagline, if you don't have one yet
- Your logo, with a main version, a shorter version and an icon for small spaces like app icons and profile pictures
- Colour palette and fonts
- A visual style: patterns, illustrations and photo direction
- Brand guidelines, a short rulebook your team, printers and agencies can follow
- The things people actually touch: stationery, packaging, menus, signage, uniforms, and templates for social posts and presentations
You won't need all of it. A new café needs a different kit from a B2B tech company, so we scope every project around what you will really use. If the new identity also needs a new website, we design and build that too, in the same style.
How a project runs
- Understand: we start with a workshop with you and your team, and study your market and competitors. This ends in a one-page brief we both agree on before design starts.
- Direction: we bring you a few creative routes, each built on a different idea, so you are choosing between real alternatives rather than three versions of the same logo.
- Design: we develop the route you pick into a full system and test it on real things: your packaging, your storefront, your homepage, a social post. If it doesn't work small, on a dark background or on a signboard seen from across the road, we fix it here.
- Handover: you get final files in every format you'll need, along with the guidelines, so printers, developers and new hires all work from the same rules.
Some of our brand identity work
Hapaa, Kalyani Nagar, Pune
We named this Pan-Asian restaurant and bar, drew its lotus mark and built the identity across menus, packaging, stationery and aprons, plus a separate look for its Hapaa Red event nights. It won Best Pan-Asian at the Times Food & Nightlife Awards and has been featured in Pune Mirror, Pune Times and UpperCrust.
RYSE, men's grooming
RYSE is the grooming brand founded by actor Yash. We designed its wordmark, colours and packaging to carry the brand's bold, direct tone, on the shelf and on screen.
Mirror & Mime, Mumbai
India's first salon run by deaf and mute stylists and beauticians. We designed the logo, fonts, colours, signage, menu and stationery to feel calm and modern, in step with the salon's interiors.
More identity work, including Ruby Talkies, Nusantara Estates and the Maharashtra Premier League, is on our work page.
Based in Pune, working across India and the UAE
We are based in Kondhwa, Pune, and a lot of our clients are close by. We also build brands for businesses in Mumbai, across India, in Dubai and the wider UAE, and in Bali. Identity work runs just as well over video calls and shared files as it does across a table, so where you are based rarely changes how the project goes.
What it costs
We price every project on its own. A refresh of an existing logo is a smaller job than naming a new brand and designing its packaging and signage. Tell us what you are planning and we'll send a written scope and quote, so you know exactly what is included before we begin.
Questions people ask us
How long does a brand identity project take?
A logo with the basic kit usually takes three to five weeks. A full identity with naming, packaging and guidelines takes six to ten weeks. Feedback rounds take up most of that time, so quick decisions on your side shorten it.
Can you design just a logo?
Yes. We'll tell you if we think the business needs more, but plenty of clients start with a logo and come back for packaging, signage or a website later.
How many logo options will we see?
We present a few distinct routes and then refine the one you choose. The number of routes and revision rounds is written into your proposal, so there are no surprises.
Can you redesign our current logo instead of starting over?
Yes. Sometimes a refresh is the smarter call: you keep what customers already recognise and fix what looks dated or doesn't work at small sizes. We'll be straight with you about which one your brand needs.
Do you work with businesses in Dubai and the UAE?
Yes. UAE projects follow the same process, from workshop to handover, and run over video calls.
Who owns the logo when the project ends?
You do. Once the project is paid in full, the final artwork and its rights pass to you, along with the source files.
Building a new brand, or fixing one that no longer fits?
Tell us about it. Book a call or send a short brief, and we'll come back with how we would approach it.