Branding a New Sports League: What We Learned From the Maharashtra Premier League
What it takes to brand and market a brand-new sports league, from identity to matchday content, with lessons from the first season of the Maharashtra Premier League.
Does Your Business Need a Rebrand? Seven Signs Worth Taking Seriously
Seven signs that your business has outgrown its brand, how to tell whether you need a full rebrand or a refresh, and what a rebrand usually involves.
Designing a Website for a Villa or Holiday Home: What Guests Look For Before They Book
What guests look for on a villa or holiday home website before they send a booking enquiry, from photos and location to clear rates, with lessons from Nusantara Estates in Bali.
Working With a Branding Agency in Another Country? Here Is How It Works
How brand and website projects run when the agency is in another city or country: calls, approvals, time zones, payments and what to watch for. From our work across India, the UAE and Bali.
How to Name a Restaurant, and What We Learned Naming Hapaa
A practical guide to naming a restaurant, cafe or bar: what makes a name work, how to test it, and what we learned naming Hapaa, a Pan-Asian restaurant in Pune.
What Website Maintenance Includes, and Does Your Business Need It?
What monthly website maintenance covers, what you can handle yourself, and when it makes sense to hand it over. A practical guide for business owners.
How to Get Your Business Recommended by ChatGPT and Google’s AI Answers
Practical steps that make your business easier for ChatGPT, Gemini and Google’s AI Overviews to find, understand and recommend, from service pages to reviews.
Branding a Restaurant or Cafe? What to Get Right Before You Open
What to get right when branding a new restaurant, cafe or bar: the name, the feeling, every place the brand appears, suppliers and listings. With real examples.
How to Redesign Your Website Without Losing Your Google Rankings
The checklist we follow so a new website keeps its Google traffic: list what works, keep addresses, redirect what moves, test on a private link, then watch.
Logo or Brand Identity? What Your Business Actually Needs
The difference between a logo and a brand identity, when a logo on its own is enough, and when a business needs the full identity. A simple way to decide.