How to get your business recommended by ChatGPT and Google's AI answers

By Saurabh Khatri, founder of The Brand Odyssey. 12 November 2026.

How AI answers find businesses

Tools like ChatGPT and Google's AI Overviews build their answers from pages they can read and trust. They look for clear statements about who you are, what you do, where you work and what other people say about you. If that information is missing, vague or contradicts itself across the web, the tool is less likely to mention you, or it may describe you wrongly.

Say plainly what you do and where

A lot of business websites describe themselves in creative, vague language. People can usually work out what you mean. Machines often cannot. Somewhere on your homepage and your about page, say in one simple sentence what you do, who for, and where. For us, that sentence is: The Brand Odyssey is a branding and website design agency based in Pune, working with businesses across India, the UAE and Southeast Asia.

Give each service its own page

If all your services sit on one long page, an AI tool has a harder time matching you to a specific question, like who designs restaurant logos in Mumbai or who builds WordPress websites in Dubai. A separate page for each service, covering what it includes, how it works, real examples and prices where you can share them, gives the tool something concrete to quote.

Answer the questions people actually ask

Write down the questions customers ask you on calls and in emails, and answer them on your website in plain language. How long does it take? What does it cost? Do you work outside my city? Put these in a short FAQ at the end of the relevant page. Clear questions with direct answers are easy for search engines and AI tools to pick up.

Behind the scenes, mark these up with FAQ structured data. Your developer or SEO plugin can usually do this in a few minutes.

Make sure you can be read

Some websites quietly block the crawlers that AI tools use, through the robots.txt file or a security plugin. Check that yours allows them. You can also add a short llms.txt file at the root of your site: a plain summary of who you are and links to your most useful pages, written for AI tools. It is a new idea and not every tool reads it yet, but it costs nothing to add.

Be on Bing as well as Google

ChatGPT's web search has relied a lot on Bing's index, yet many businesses set up Google Search Console and never touch Bing Webmaster Tools. Adding your site there and submitting your sitemap takes about ten minutes.

Keep your details the same everywhere

Your business name, address, services and description should match on your website, Google Business Profile, LinkedIn, Instagram and any directories you are listed on. AI tools compare sources, and details that do not line up make them less sure about you.

Get mentioned by others

AI answers lean on what other people say about you, not only on what you say about yourself. Google reviews, listings on agency directories such as Clutch or GoodFirms, client case studies, interviews and press coverage all count. One honest review from a real client is worth more than a paragraph of your own praise.

Publish useful things, regularly

Articles that answer real questions in your field, written by someone who does the work, give AI tools more reasons to cite you. They do not need to be long. They need to be clear, specific and true. This blog is part of how we do it for ourselves.

If you would like help making your business easier to find on Google and in AI answers, book a meeting with us, or read about our SEO and AEO services.